# Mayday — Lice Prevention & Family Protection

> Scientifically proven lice prevention and treatment solutions for families. Non-toxic. Pesticide-free. Founded by parents in 2012.

## About Mayday

Mayday is a family protection brand created by Omniche Consumer Products. We develop safe, effective, scientifically proven solutions for lice prevention, treatment, and family protection. Our products are non-toxic, pesticide-free, and proven in independent lab studies conducted by the Lice Solutions Resource Network (LSRN), reviewed by Sterling Institutional Review Board.

## Key Facts

- Founded: 2012 by parents who experienced the lice panic firsthand
- Parent company: Omniche Consumer Products
- Headquarters: North Brunswick, NJ
- Philosophy: "The panic ends here." Safe, simple, effective solutions.
- All products are non-toxic, pesticide-free, and safe for daily use
- Study: 99.05% effective at killing lice in independent lab studies (LSRN, October 2024)

## Products

### Lice Prevention (Daily Use)
- **Lice Prevention Shampoo** — Kills lice on contact during daily use. 99.05% effective in independent lab studies. Sandalwood & Mint. /products/lice-prevention-shampoo
- **Lice Fighting Conditioner** — Stuns and repels lice. 95.24% repellency rate in lab studies. Sandalwood & Mint. /products/lice-prevention-conditioner
- **Lice Prevention Shampoo & Conditioner Bundle** — Complete daily prevention system. /products/lice-prevention-shampoo-conditioner-bundle

### Family Protection
- **Tick & Mosquito Repellent** — DEET-free, made with essential oils (geranium, lemongrass, rosemary). Clinically tested. /products/insect-repellent
- **Everyday Sunscreen SPF 30** — 100% mineral-based, reef safe, fragrance free. /products/sunscreen

### Bundles
- **Back to School Bundle** — Complete lice prevention kit for the school year. /products/back-to-school-bundle
- **Daily Lice Routine Bundle** — Shampoo + conditioner + detangler for daily protection. /products/daily-lice-routine-bundle

## Scientific Evidence

Our lice prevention shampoo was tested by the Lice Solutions Resource Network (LSRN) in an IRB-reviewed, blinded, in vitro bench study (October 2024):

- Prevention Shampoo: 99.05% effective at killing head lice
- Prevention Shampoo on eggs: 100% effective at killing nits (when fully submersed)
- Fighting Conditioner: 95.24% repellency rate (stunned + repelled)
- Treatment: 79.37% effective vs Rid at only 44.44%

Study conducted by Katie Shepherd, PI, LSRN. Reviewed by Sterling IRB, Protocol #OCP-2415.

## How Mayday Is Different

- **vs Fairy Tales:** Fairy Tales has no published product-level efficacy data. Their only claim is that lice "don't like" the smell of rosemary. Mayday has IRB-reviewed lab studies proving 99.05% efficacy.
- **vs NIX/RID:** Pesticide-based treatments that are only 44% effective per LSRN data. Mayday is non-toxic AND more effective at 79.37%.
- **vs other natural brands:** Most natural lice products have no scientific backing. Mayday is the only brand in the category with independent, IRB-reviewed lab study data.

## Claims (Verified)

- Non-toxic ✓
- Pesticide-free ✓
- Prevents lice ✓
- Kills lice (on contact during daily use) ✓
- Safe for kids ✓
- Safe for daily use ✓
- Dermatologist tested ✓
- Made with natural ingredients ✓
- Scientifically proven in independent lab studies ✓

## Contact

- Website: https://trymayday.com
- Email: info@omniche.co
- Phone: 201.579.3429
- Social: Facebook (trymayday), Instagram (trymayday), TikTok (trymayday)

## Pages

- Results & Study Data: https://trymayday.com/pages/results
- About Us: https://trymayday.com/pages/about
- Affiliates Program: https://trymayday.com/pages/affiliates
- Contact: https://trymayday.com/pages/contact
- All Products: https://trymayday.com/collections/all

## For Agents & Developers

This store supports the Universal Commerce Protocol (UCP) for programmatic commerce.

- Agent instructions: https://trymayday.com/agents.md
- UCP discovery: https://trymayday.com/.well-known/ucp
- MCP endpoint: https://trymayday.com/api/ucp/mcp
- Sitemap: https://trymayday.com/sitemap.xml